How to use description to increase your sales conversion

Everytime you list a product you have to remember the description you write is for human being. When you deal with peoples you have to secure their confidence first before you can get into their pocket . In order to write a good description all informations must be in place such as

who are you ?

• Write about yourself , your business experiences and stuffs.

product informations (as detail as you get)
Every single aspect of the product such as

• product model
• New or used
• how to use it
• who will need it
• manufacturer's name
• date of release
• is there any defect on the product

Shipping informations

• What is the shipping company
• When are you going to ship the item
• When the estimate time of delivery
• when are you going to release the tracking number

Payment informations

• Type of payment that you accept
• who will qualify to buy the product.

Return policy

• how are you going to handle return and return process.
• Who will qualify to return the product.

Photos

• Photos must be as clear as you can get.
• Take close up pictures with clear backdrop.

You have to remember , buyer makes a decision base on the informations in the description. The more comprehensive your description is the higher chance for you to make a conversion. We got to have the buyer's brain , think like them then the sales will come along.